I subscribe to ProBlogger and got Authentic Blogging in the mail. That post leads to The Authentic Blogging Manifesto which is a great post that I can relate to. Maria Gajewski tells about how she got hooked on writing for social media like StumbleUpon and forgot about the real reasons for blogging. She has created her own blogging manifesto which goes like this:
Blogging is an activity done by people for other people. Blogging is a form of communication. From now on, I will blog for humans, not for search engines or social media websites. This may or may not result in any type of monetary compensation, but money will never be my primary motivation in blogging. I will market my blog by communicating with people who may share my interests.
That is a mission statement that works for me too. Being authentic is important, in blogging as well as in other parts of life.
Maria calls her blog Never the Same River Twice, a great name.